When used effectively, email marketing software delivers a direct line to customers, allows personalized messaging, and transforms casual contacts into loyal customers. But with so many options, each boasting unique features, selecting the best platform requires a clear look at what each brings to the table.
Whether you’re a small business on a budget looking for free email marketing tools or a large-scale operation in need of advanced email campaign software, this guide covers the best email marketing software options for 2025.
I have put together the 10 best email marketing platforms for you. Find out which fits your audience needs and overall business goals.
What Makes an Email Marketing Platform “The Best”?
Finding the best email marketing platforms depends on understanding what will support your email marketing goals.
Let’s explore some key elements that separate the ordinary from the extraordinary in email campaign software:
- Ease of Use: A user-friendly platform with a clean interface lets you spend more time creating and less time navigating.
- Customization and Templates: Personalization options can make emails more engaging, and a robust template library can save you hours.
- Automation and Segmentation: Features that allow precise audience targeting based on behavior and preferences are a must.
- Analytics and Reporting: Detailed insights let you track performance, adjust strategies, and maximize returns on campaigns.
Let’s check out the top contenders for the best email marketing software in 2025, breaking down what each platform offers and how it can serve your specific needs.
1. Mailchimp
Mailchimp has earned a reputation as one of the most popular and versatile email marketing platforms worldwide. Perfect for both beginners and advanced users, Mailchimp offers robust tools for designing emails, segmenting audiences, and automating campaigns.
Benefits and Pricing
- Best For: Small to medium-sized businesses looking for a balance between ease of use and powerful features.
- Standout Features: Comprehensive template library, A/B testing, social media integration, and detailed reporting.
- Free Plan: Yes, making it one of the best free email marketing platforms for those just starting out.
- Pricing: Check out the current pricing of Mailchimp.
Mailchimp’s comprehensive tools and friendly interface have made it a trusted choice for businesses of all sizes.
2. HubSpot
HubSpot takes email marketing to the next level by blending it with full CRM (Customer Relationship Management) functionality. This platform goes beyond emails, giving users tools to manage leads and track interactions across all channels.
Benefits and Pricing
- Best For: Businesses focused on growth and nurturing customer relationships.
- Standout Features: Built-in CRM, marketing automation, behavior-based triggers, and personalized content.
- Free Plan: Available, though advanced features require a paid plan.
- Pricing: See HubSpot current pricing for individuals and businesses
With HubSpot, you’re not just sending emails—you’re integrating them into a cohesive marketing strategy designed to turn leads into loyal customers.
3. ActiveCampaign
ActiveCampaign is known for its highly customizable email marketing software, with standout automation and segmentation features. It allows businesses to reach customers with timely, personalized messages based on individual behaviors.
Benefits and Pricing
- Best For: Growing businesses and eCommerce brands that need high-level automation.
- Standout Features: Advanced segmentation, dynamic content, machine learning insights, and detailed tracking.
- Free Plan: No, but a 14-day free trial is available.
- Pricing: Check ActiveCampaign current pricing for – Enterprise, Pro, Plus & Starter packages.
ActiveCampaign is a top choice for those wanting to send email campaigns that feel personal yet are automated for efficiency.
4. Brevo (formerly Sendinblue)
Brevo (formerly Sendinblue), provides a blend of email and SMS marketing, with flexible pricing and tools suitable for various industries. For those searching for the best free email marketing platforms, Sendinblue’s free plan is worth noting.
Benefits and Pricing
- Best For: Small businesses looking for basic email and SMS capabilities.
- Standout Features: SMS marketing integration, workflow automation, and transactional emails.
- Free Plan: Yes, with limitations on daily email sends.
- Pricing: Latest Brevo pricing – Starting from $0/month
By including SMS and email in one platform, Sendinblue is ideal for businesses seeking a multi-channel approach.
5. Kit (formerly ConvertKit)
Kit ( formerly ConvertKit) focuses on simplicity and effectiveness, designed specifically for content creators, bloggers, and influencers. It stands out for its tagging system, which lets users target specific groups with tailored content.
Benefits and Pricing
- Best For: Content creators, bloggers, and digital influencers.
- Standout Features: Subscriber tagging, visual automation builder, and creator-centric tools.
- Free Plan: Available with limited features.
- Pricing: Start 14-day free trial (no credit card required)
ConvertKit’s intuitive design and unique features make it easy for creators to keep their audiences engaged.
6. Klaviyo
Built for eCommerce, Klaviyo integrates seamlessly with platforms like Shopify and WooCommerce, delivering targeted, data-driven email campaigns. It’s a powerhouse for online stores wanting to create personalized experiences.
Benefits and Pricing
- Best For: E-commerce brands needing deep customer insights.
- Standout Features: Advanced segmentation, integrations with eCommerce tools, and predictive analytics.
- Free Plan: Yes, for businesses with smaller contact lists.
- Pricing: Starting from $0/month – check current packages
With Klaviyo, eCommerce brands gain an advantage by harnessing data to inform smarter, more engaging email campaigns.
7. GetResponse
GetResponse offers an extensive suite of tools beyond email marketing, including landing page builders, webinar hosting, and more. It’s ideal for businesses needing an all-in-one solution for their marketing needs.
Benefits and Pricing
- Best For: SMBs looking for a multi-functional tool that goes beyond emails.
- Standout Features: Webinar hosting, automation templates, and landing page builder.
- Free Plan: Yes, with limited features.
- Pricing: 30-day FREE trial, no credit card required – Then from $19/month
For businesses that need more than just email, GetResponse provides a suite of tools that makes it easy to reach and engage customers
8. Constant Contact
Constant Contact prides itself on simplicity and ease of use, making it ideal for small businesses and nonprofits. It provides essential email marketing features, solid customer support, and a reliable reputation.
Benefits and Pricing
- Best For: Small businesses and nonprofits.
- Standout Features: Simple email editor, event invitations, and list-building tools.
- Free Plan: No, though a free trial is available.
- Pricing: Get 14 days FREE trial – Then from $12/month
Constant Contact’s focus on ease of use makes it approachable for beginners needing dependable email campaign software.
9. MailerLite
MailerLite offers a clean, simple interface with core features suitable for small businesses and startups. It provides enough functionality to deliver professional emails without an overwhelming price tag.
Benefits and Pricing
- Best For: Startups and small businesses on a budget.
- Standout Features: Drag-and-drop editor, landing page builder, and automation workflows.
- Free Plan: Yes, making it a popular choice among free email marketing tools.
- Pricing: Starting from $0/month – See more packages
For those needing a streamlined, budget-friendly tool, MailerLite is a fantastic choice.
10. Drip
Drip stands out as an eCommerce-focused platform that uses customer data to tailor messages and encourage purchases. With detailed customer journeys, Drip’s automation makes every email feel personalized.
Benefits and Pricing
- Best For: E-commerce brands seeking customer-centered, data-driven email marketing.
- Standout Features: Behavior-based automation, integrations with eCommerce platforms, and detailed analytics.
- Free Plan: No, but it offers a free trial.
- Pricing: 14-day FREE trial available – Then from $39/month
Drip’s deep focus on eCommerce helps brands get closer to their audience, boosting engagement and driving sales.
Final Words
The best email marketing tools for your business depend on understanding your audience, goals, and specific needs. Whether you’re seeking the best or advanced email campaign software, this guide serves as a roadmap to finding the ideal platform for achieving email marketing success.