AI is changing the way we create videos. Whether you’re making content for YouTube, internal training, or marketing campaigns, AI video creation tools can save hours and seriously boost production value.
Two popular platforms leading the charge are InVideo and Synthesia AI. Both help you create videos fast, without needing cameras, actors, or editing skills. But, they work in different ways and are built for different goals.
So which one is right for you?
That’s exactly what we’ll unpack here. I’ll break down what each tool offers, where they shine, where they fall short, and help you figure out which one fits your content needs best.
Whether you’re looking for AI-generated avatars or a drag-and-drop video editor packed with templates, you’ll know what to choose by the end of this comparison.
Let’s dive in.
Feature Comparison: InVideo vs. Synthesia
Want to see how InVideo vs Synthesia stack up against each other? Let’s find out with the features
1. AI Capabilities
Both InVideo and Synthesia use AI, but in very different ways.
InVideo focuses on helping you create stunning videos with a mix of automation and manual control. You get:
- Text-to-video: Just paste your script, and it turns it into a full video with matching visuals.
- AI voiceovers: Choose from a library of voices to narrate your video, no mic needed.
- Intelligent video assistant: This feature suggests layouts, visuals, and edits as you go, kind of like having a smart editor on your team.
On the other hand, Synthesia leans fully into next-gen AI video creation. It offers:
- AI avatars: Pick from 140+ avatars or even create your own custom one to present your message.
- Voice cloning: Upload your voice and let the avatar speak just like you—great for personalizing content.
- Multilingual support: Create videos in over 140 languages, perfect for global teams or audiences.
So while InVideo gives you creative flexibility, Synthesia focuses on simplicity and speed, especially if you want to replace real actors or presenters with AI.
2. Customization and Templates
When it comes to templates and creative freedom, InVideo takes the lead.
It offers over 5,000 templates designed for everything from product promos to Instagram reels. You also get access to a huge stock media library—think videos, images, music, and more. It’s easy to tweak colors, fonts, timing, and layouts… so your video looks exactly the way you want.
Synthesia, meanwhile, keeps things simpler.
It comes with pre-designed templates built around AI avatars. These are great for structured content like training videos or onboarding walkthroughs. But… customization is more limited. You can change text, avatar, and background, but you won’t have as much freedom with design elements as you do in InVideo.
If you need full creative control, InVideo’s your go-to. But if you want a clean, branded video with minimal effort, Synthesia delivers fast.
3. Ease of Use
Both tools are built for simplicity, but in slightly different ways.
InVideo uses a drag-and-drop interface that feels familiar if you’ve ever used tools like Canva. You can move things around, trim clips, add transitions, all visually. It’s beginner-friendly, yet still powerful enough for marketers and content creators who want control over every detail.
Synthesia takes an even more streamlined approach.
Just type (or paste) your script, choose an AI avatar, select your language, and hit “generate.” That’s it. The entire process feels more like filling out a form than editing a video, which makes it great if you want results fast without digging into timelines or design tools.
So if you like to customize and tweak, InVideo’s interface is ideal. But if you prefer a script-to-video experience, Synthesia keeps it simple and fast.
4. Collaboration Features
Creating videos is rarely a solo job, and both tools offer ways to work as a team.
InVideo includes built-in team collaboration tools that let you invite others, share projects, and edit together. You can leave feedback, make real-time changes, and manage multiple video projects in one shared space. It’s handy for agencies, marketing teams, or anyone juggling multiple clients.
Synthesia also supports teamwork, but with a different flavor.
Its workspace collaboration feature allows multiple users to access shared projects. You can leave comments, track changes, and use version control to roll back edits when needed. It’s especially useful for L&D teams or large organizations creating repeatable training content.
So whether you’re a content team or a corporate crew, both platforms make it easy to stay aligned and on track, just in slightly different ways.
Pricing Breakdown
When it comes to pricing, InVideo and Synthesia cater to very different needs, and budgets.
InVideo Pricing:
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- Free Plan: Great for testing things out, but includes a watermark.
- Plus Plan: $35/month: Gives you 50 minutes of video creation and access to premium assets.
- Max Plan: $60/month: Bumps you up to 200 video minutes and unlocks advanced features and full asset access.
- Generative plan – $120/month 200 video minutes
If you need volume and flexibility, especially for marketing content, InVideo’s plans scale well without breaking the bank.
Visit Invideo Pricing Page to Learn More
Synthesia Pricing:
- Starter Plan: $18/month (billed yearly): Includes 120 minutes of video annually.
- Creator Plan: $64/month: Offers 360 annual minutes, with extras like premium avatars and more templates.
- Enterprise Plan: Custom pricing, built for teams needing high volume, integrations, and dedicated support.
Synthesia’s pricing is better suited if you’re focused on short, high-impact videos, especially for training or internal use. But if you need frequent content for campaigns or social media, InVideo may offer more value.
Visit Synthesia Pricing Page to Learn more
Pros and Cons
| InVideo Pros | Synthesia Pros |
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| InVideo Pros | Synthesia Cons |
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Marinos M. review on g2 says Invideo is by far THE BEST – and I tested them all.
Invideo is just INCREADIBLE BY FAR!
I recently decided to start a creating viral content for social media. There’s so many options out there, but because I wanted to find the best one that works for me, I have tried probably more than 25 of them.
Most of them you need to give them prompts to create “a” scene, and then another and then another. Then put them all together to have your final video. With Invideo, I literally threw in my script and it created the ENTIRE video, include V/O, graphics, music, sound effects, AI content and stock content and it was just spot on! Reasonably priced compared to some of the competition.”
Lars Schmitt on trustpilot says
“I have been using Synthesia for over 1 year and have produced 40 videos. The process is easy and the templates are great. Lots of different Avatars to select and an extensive library of images and video clips to use”.
Choosing Between InVideo and Synthesia
If you want a versatile video editor packed with a vast template library and tons of stock media, InVideo is the way to go. It’s ideal for marketers, social media creators, and anyone who loves creative control.
But if your focus is on AI-driven videos with lifelike avatars, especially for training, education, or internal communication, Synthesia stands out. It simplifies video creation with AI presenters and multilingual support.
At the end of the day, your choice depends on your specific needs, budget, and the kind of content you want to produce. Both tools are powerful, but they serve different purposes. Pick the one that fits your goals best.
Conclusion
Both InVideo and Synthesia bring powerful AI video creation tools to the table, but they serve different purposes.
InVideo shines with its extensive template library, advanced editing features, and affordability, making it a top pick for marketers and social media creators who want creative freedom. Meanwhile, Synthesia excels in AI avatars, multilingual support, and easy script-to-video workflows—perfect for corporate training, education, and internal communications.
The best way to find your perfect fit? Take a moment to assess your video goals, budget, and content style. Then, try out both platforms. With their user-friendly plans and free trials, you can explore their features firsthand and see which one feels right for your needs.
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