Microsoft Clarity Review: Pros, Cons, Pricing and Alternatives

So, you’re getting traffic to your website, but you have no idea what your visitors are actually doing once they land there.

Clicking? Scrolling? Rage-quitting? If that sounds familiar, you’re not alone. For beginner marketers, understanding user behavior can feel like a hassle.

The good news? Microsoft Clarity might just be the free tool that finally makes it simple.

What Is Microsoft Clarity?

Microsoft Clarity is a free user behavior analytics tool that shows you exactly how people interact with your website.

Think of it as a behind-the-scenes replay of your visitors’ experience, without creepy levels of data tracking.

It gives you access to:

• Session recordings

• Heatmaps

• Scroll and click tracking

• Frustration signals like “rage clicks”

All of this helps answer the question: “What are my website visitors doing on each page?”

MS Clarity Features

Here’s what you get with MS Clarity, and yes, it’s all 100% free. These features don’t just sound cool, they actually solve real problems for beginner marketers trying to understand what’s going on behind the scenes of their websites.

1. Session Recordings

Watch real people navigate your site. No guesses, just actual behavior, captured in video-like replays.

For example, you launched a new landing page, but conversions are still flat?. With session recordings, you can watch how users move, where they pause, and what they skip.

You might find they never even scroll down to your CTA button, or worse, they get confused halfway through your form. That’s gold.

2. Heatmaps

Visualize where users click, scroll, and spend their time. It’s like a mood ring for your website.

You’re testing a homepage redesign. Heatmaps show that 70% of users never scroll past the hero section.

That’s a signal to move key content or CTAs higher up. Or maybe your top menu isn’t getting any clicks; it’s time to rethink its layout or labeling.

3. Frustration Indicators

Clarity tracks “rage clicks” and “quick backs”, telling you where users are getting stuck or annoyed.

Let’s say a button on your pricing page isn’t working. Visitors keep clicking it, again and again, but nothing happens.

Clarity flags this as a rage-click hotspot, helping you catch bugs or UX issues quickly, without waiting for someone to complain.

4. Dashboard with Filters

Segment by device, browser, country, and more. Clarity’s dashboard helps you slice and dice the data fast, even if you’re brand new to analytics.

Does your traffic look fine overall, but conversion is terrible on mobile?.

With the filter, you realise mobile users from a specific region are bouncing quickly.

Perhaps your site doesn’t load properly on older devices, or a specific language setting is disrupting the layout.

5. GDPR & Privacy-Friendly

No creepy tracking here. Clarity anonymises data, doesn’t use cookies for tracking personal info, and complies with GDPR, CCPA, and other privacy laws.

This feature helps if you’re just starting out and don’t want to deal with legal headaches.

Clarity provides the insights you need without compromising user trust or entangling you in compliance issues.