As agencies face growing demands for marketing agency client reporting, tools like WhatConverts offer an all-in-one solution for paid search analytics, multi-touch attribution, and white-label reporting.
Whether you’re a small business looking for clarity on your ad spend or a large agency seeking a Go High Level alternative, WhatConverts provides the transparency and insights needed to justify marketing investments.
In this article, we’ll dive deep into WhatConverts reviews, exploring its key features, pricing structure, and real-world pros and cons. By the end, you’ll know whether this agency reporting software is the right fit for your lead tracking and reporting needs.
What is WhatConverts?
WhatConverts is a comprehensive lead tracking and agency reporting software designed to help businesses and marketing agencies track, qualify, and attribute every lead to its original marketing source. Unlike basic call tracking tools, it captures leads from multiple channels, including:
- Phone calls
- Web forms
- Live chats
- E-commerce transactions
Integrating paid search analytics allows you get a clear picture of which campaigns, keywords, and marketing channels generate the most qualified leads. Agencies often use it as a Go High Level alternative for marketing agency client reporting because it consolidates all lead data into a single, easy-to-read dashboard.
This platform is especially popular with marketing teams that need to show ROI to clients. It allows businesses to:
- Track every lead source
- Assign value to each conversion
- Streamline agency reporting tools
- Generate automated white-label client reports
As an all-in-one agency reporting tool, WhatConverts ensures that agencies can accurately report performance, optimize ad spend, and justify marketing strategies with real data.
Features of WhatConverts
WhatConverts offers a rich set of features tailored to help marketing teams and agencies improve transparency and performance. Here are its core features:
1. Comprehensive Lead Tracking
- Tracks leads from calls, forms, chats, and eCommerce.
- Automatically associates each lead with its original source, campaign, and keyword.
- Enables agencies to validate marketing spend with precise paid search analytics.
2. Marketing Attribution
- Connects leads to Google Ads, Facebook Ads, Bing, and other marketing platforms.
- Provides multi-touch attribution for a complete view of the customer journey.
- Ideal for agencies handling multiple campaigns and marketing agency client reporting.
3. White-Label Agency Reporting
- Fully customizable, automated reporting for clients.
- Branded dashboards and scheduled reports that demonstrate ROI.
- Reduces manual reporting time for agencies using agency reporting software.
4. Integrations and Automation
- Integrates with major CRMs, Google Analytics, and advertising platforms.
- API and webhook support for advanced workflows.
- Compatible with many Go High Level alternative solutions for agencies.
5. Easy-to-Use Interface
- Intuitive dashboards for both agencies and clients.
- Quick setup with dynamic number insertion for call tracking.
- Streamlined agency reporting tools with instant filters and exports.
WhatConverts Reviews: Pros & Cons
Based on user feedback from Capterra, Trustpilot, and other review platforms, here’s how customers view WhatConverts:
Pros
- All-in-One Lead Tracking: Calls, forms, chats, and eCommerce leads tracked in one place.
- Accurate Paid Search Analytics: Helps agencies optimize campaigns and justify ad spend.
- White-Label Client Reporting: Streamlines marketing agency client reporting.
- Ease of Use: Quick onboarding and intuitive dashboards.
- Excellent Customer Support: Highly responsive and knowledgeable.
Cons
- Limited Reporting Depth on Lower Plans: Advanced features require higher-tier subscriptions.
- Basic Plan Limitations: May not fully support larger agencies without upgrades.
- Learning Curve for Advanced Analytics: While user-friendly, mastering attribution features takes time.
WhatConverts Pricing
WhatConverts offers multiple pricing tiers to fit different business and agency needs:
| Plan | Price / Month | Key Features |
| Call Tracking | $30 | Basic call tracking, recording, and campaign attribution |
| Plus | $60 | Adds form, chat, and eCommerce lead tracking |
| Pro | $100 | Call flows, custom reports, scheduled reporting |
| Elite | $160 | Full attribution, multi-touch tracking, advanced analytics |
| Agency Plus | $500 | Multi-client reporting with $250 usage credit |
| Agency Pro | $800 | Scaled reporting with $300 usage credit |
| Agency Elite | $1,250 | Advanced agency reporting with $400 usage credit |
- All plans include a 14-day free trial.
- Agency plans provide white-label reporting and larger usage credits.
- For teams seeking a Go High Level alternative, WhatConverts’ agency plans deliver cost-effective reporting and lead management.
Visit WhatConverts Pricing Page to Learn More
CallRail vs WhatConverts
| Feature | CallRail | WhatConverts |
| Lead Tracking | Calls (primary), limited forms | Calls, forms, chats, eCommerce |
| Reporting | Strong call analytics | Full attribution & white-label reports |
| Paid Search Analytics | Limited | Advanced, multi-channel |
| Agency Client Reporting | Basic dashboards | Comprehensive white-label reports |
| Integrations | Solid CRM & ad platform integrations | Broader integrations & API support |
| Pricing | ~$50+/month | Starts at $30/month |
- Choose CallRail if your primary focus is call tracking and AI-powered call transcription for conversation analysis.
- Choose WhatConverts if you need a Go High Level alternative that offers complete lead tracking, paid search analytics, and agency reporting tools for multi-channel marketing campaigns.
For agencies that prioritize marketing agency client reporting, WhatConverts is often the better long-term investment due to its all-in-one approach and scalable pricing.
Related Article: CallRail Review: Features, Pros, Cons & Pricing Explained
Final Verdict
WhatConverts is a powerful agency reporting tool and lead tracking solution ideal for businesses and marketing agencies focused on performance and ROI. Its strengths lie in:
- Tracking leads across multiple channels
- Providing actionable paid search analytics
- Offering robust white-label agency reporting software
While the lower plans are best suited for small businesses or single campaigns, mid-to-large agencies benefit most from the Pro and Elite tiers. If you’re looking for a Go High Level alternative that excels in marketing agency client reporting and comprehensive attribution, WhatConverts is a top contender.