Omnisend is an all-in-one e-commerce marketing automation platform designed to help online stores grow through email, SMS, and push notifications.
Unlike traditional email marketing tools, Omnisend focuses specifically on e-commerce and offers deep integrations with platforms like Shopify, BigCommerce, and WooCommerce.
So, why is it popular? Automation and ease of use. With its pre-built workflows for abandoned cart recovery, welcome emails, and post-purchase follow-ups, Omnisend helps businesses engage customers without constant manual effort.
Plus, its pricing is competitive compared to tools like Klaviyo, making it a strong alternative for brands looking to scale their marketing efficiently.
What is Omnisend Used For?
Omnisend is built for e-commerce businesses that want to streamline their marketing efforts. Here’s how it helps:
- Omnichannel Marketing – Unlike basic email marketing tools, Omnisend combines email and SMS and pushes notifications into a single platform.This means you can send a cart recovery email, follow up with an SMS reminder, and even push a notification—all from one dashboard.
- E-commerce Focus – It integrates seamlessly with platforms like Shopify, WooCommerce, and BigCommerce, allowing you to sync customer data, track purchases, and send targeted messages without extra setup.
- Marketing Automation – No need to start from scratch. Omnisend offers pre-built automation workflows for abandoned carts, welcome series, and order confirmations—helping you recover lost sales and boost customer engagement on autopilot.
- Customer Segmentation – Not all shoppers are the same. Omnisend lets you segment customers based on browsing behavior, purchase history, and engagement so your messages feel more personal and relevant.
Ultimately, Omnisend helps e-commerce brands increase sales while reducing manual work—a win-win for growing businesses.
Omnisend Pricing – Is It Affordable?
Omnisend offers free and several paid plans, making it accessible to businesses of all sizes. But is it truly affordable? Let’s break it down.
Free vs. Paid Plans
- Free Plan—Ideal for beginners, this plan includes 500 emails per month, 250 contacts, and 60 SMS. You also get access to automation workflows, segmentation, and signup forms.
- Standard Plan (starting at $16/month) – Increases sending limits, offers customer support, and removes Omnisend’s branding from emails.
- Pro Plan (starting at $59/month) – Designed for scaling businesses with unlimited emails, 24/7 priority support, advanced segmentation, and free SMS credits based on your plan.
All plans offer customer support.
Visit Omnisend’s Pricing Page to learn more
How Does Omnisend Compare to Klaviyo & Mailchimp?
Compared to Klaviyo, Omnisend is more budget-friendly, especially for businesses sending high email volumes. Klaviyo charges based on contact count, while Omnisend focuses on email sends—giving you more flexibility.
Compared to Mailchimp, Omnisend is more e-commerce-focused, with better automation and SMS capabilities. However, Mailchimp’s free plan allows up to 1,000 emails/month, making it better for startups on a tight budget.
Sending Limits & Scalability
Omnisend scales with your business. The Pro Plan allows unlimited emails, while SMS pricing depends on your location. If you send high-volume campaigns, Omnisend is cost-effective compared to competitors like Klaviyo, which gets expensive as your list grows.
Omnisend Features Overview
Omnisend is more than just an email marketing tool—it’s a complete e-commerce marketing automation platform designed to engage customers across multiple channels.
Let’s explore its most powerful features and how they work in real-world scenarios.
1. Drag-and-Drop Email Builder
Creating professional emails from scratch can feel overwhelming, especially if you’re not a designer. Omnisend’s drag-and-drop email builder eliminates that stress by offering an easy-to-use interface to build stunning emails in minutes.
Imagine you’re launching a new product and want to send a promotional email. With Omnisend, you can select a pre-designed template, drag in product images from your store, add a discount code, and even insert a personalized product recommendation based on what the customer previously browsed.
There’s no need to touch a single line of code. If you want to boost engagement, you can include interactive elements like scratch cards or a countdown timer for a flash sale, making the email more compelling.
2. A/B Testing & Subject Line Tester
Not all emails perform the same—sometimes a minor tweak in the subject line can double your open rates. Omnisend’s A/B testing tool helps you test different versions of an email to see which one resonates best with your audience.
Picture this: You’re running a summer sale and unsure whether “48-Hour Flash Sale – Up to 50% Off!” or “Your Summer Wardrobe Just Got Cheaper ” will drive more clicks. Instead of guessing, you can send both to a small percentage of your list, and Omnisend will automatically send the winning version to the rest.
The same testing applies to email content, buttons, and send times, helping you optimize every campaign for better results.
3. Popups & Forms
Capturing leads is critical for growing your e-commerce business, and Omnisend makes this effortless with high-converting popups and forms.
Instead of a generic “Sign up for our newsletter” box that most visitors ignore, imagine using a gamified popup, like a “Spin the Wheel” offer, where customers enter their email for a chance to win a 10% discount, free shipping, or a mystery gift.
This interactive approach keeps visitors engaged and increases signups dramatically. You can also use an exit-intent popup—for example, if a customer is about to leave your site without purchasing, a targeted message like “Wait! Here’s 15% Off If You Complete Your Order Now” can convince them to stay and buy.
4. SMS & Push Notifications
Emails are powerful, but they’re not always opened right away. That’s where SMS and Push Notifications come in. Let’s say a customer adds an item to their cart but doesn’t complete the purchase.
Instead of waiting for them to check their email, Omnisend can automatically send an SMS reminder, like: “Hey [First Name], your cart is waiting! Complete your order now and get free shipping.
Click here: [Link]”. If the customer is a frequent shopper, you can also send push notifications directly to their phone or browser, alerting them about new arrivals, limited-time discounts, or an order status update. This multichannel approach increases conversions by keeping your brand top-of-mind.
5. Analytics & Reporting
Without tracking, you’re flying blind. Omnisend’s detailed analytics dashboard helps you understand what’s working and what needs improvement.
For example, if you notice that cart abandonment emails are recovering only 5% of lost sales, you can test a different subject line, add an extra SMS reminder, or include a better offer.
The platform also tracks email open rates, click-through rates, and even revenue generated per campaign, so you can see exactly which messages drive sales.
If you’re running a holiday promotion, you can compare the performance of this year’s campaign to last year’s, helping you fine-tune future strategies for maximum ROI.
Omnisend Pros & Cons
Omnisend is a powerful e-commerce marketing tool, but like any platform, it has strengths and weaknesses. Let’s examine what makes it stand out and where it falls short.
Pros
Here are some benefits of using Omnisend
1. E-commerce-Friendly Automation
Omnisend was built with e-commerce in mind, meaning it comes packed with automation workflows designed to boost sales and recover lost revenue.
Unlike generic email marketing tools, Omnisend offers pre-built sequences for abandoned cart recovery, order confirmations, and post-purchase follow-ups—all tailored to online stores.
For example, if a customer adds an item to their cart but doesn’t check out, Omnisend can automatically send a series of reminders via email, SMS, and push notifications to bring them back.
2. Multichannel Marketing in One Platform
Many email marketing tools focus solely on email, but Omnisend goes beyond that. It allows businesses to combine email, SMS, and push notifications into a single automation workflow.
Imagine launching a limited-time sale: You can send an email announcement in the morning, follow up with an SMS reminder in the afternoon, and trigger a push notification for last-minute urgency.
This multichannel approach increases engagement and conversions without the need for multiple marketing tools.
3. Deep Shopify & WooCommerce Integration
If you’re running a store on Shopify, WooCommerce, or BigCommerce, Omnisend integrates seamlessly. It syncs customer purchase data, browsing behavior, and order history, allowing for advanced segmentation and personalized messaging.
For example, you can automatically send a discount code to first-time buyers or target VIP customers with exclusive offers based on their total spending.
4. Free Plan Available
For small businesses and startups, Omnisend’s free plan is a great way to test the platform without financial commitment.
It includes 500 emails per month, basic automation workflows, and up to 60 SMS credits—enough for businesses just starting with email marketing.
Cons
Some disadvantages of using Omnisend includes
1. Pricing Can Be High for Large Email Lists
Omnisend’s pricing is competitive, but costs can increase significantly as your subscriber list grows—especially when compared to Mailchimp or other budget-friendly alternatives.
2. Limited CRM Features Compared to HubSpot
While Omnisend excels in marketing automation, it’s not a full-fledged CRM like HubSpot. It lacks advanced customer relationship management tools, making it less ideal for businesses that need deep sales pipeline tracking, lead scoring, or customer support features.
If you’re looking for a platform to manage both marketing and sales, Omnisend might not be the best standalone solution.
3. Learning Curve for Advanced Automations
Omnisend is easy to use for basic email campaigns, but setting up complex automation workflows can take some time to master.
If you’re new to marketing automation, navigating conditional splits, behavioral triggers, and segmentation rules may require some trial and error. However, Omnisend does offer pre-built templates and guides to help users get started.
Pricing Comparison – Which Platform is More Cost-Effective?
Omnisend’s pricing is based on email sends. This means Omnisend is often cheaper for businesses that send frequent campaigns but have smaller lists.
For example:
- Omnisend (Standard Plan, 5,000 contacts) – $16/month
- Omnisend (Pro Plan, 2,500 contacts) – $59/month
Final Words
So, after reviewing Omnisend’s features, pricing, pros and cons, and user feedback, is it the right marketing automation tool for you? Let’s break it down.
If you’re an e-commerce business looking for a marketing automation tool that’s easy to use, feature-packed, and built for online stores, Omnisend is absolutely worth it.
It combines email, SMS, and push notifications, offers powerful automation, and integrates seamlessly with Shopify, WooCommerce, and other e-commerce platforms.
Best for: Online stores that want a simple, yet powerful marketing automation platform without needing complex setup.
It is not ideal for Businesses that need a full CRM system or highly advanced email customization beyond standard e-commerce automation.
Omnisend offers great value for e-commerce brands looking to scale their marketing without juggling multiple tools. If that sounds like you, it’s definitely worth trying.
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